Friday, December 20, 2002
Web advertising gone mad: It seems as though the bane of Web surfers everywhere -- the dreaded pop-under ad -- is getting even more annoying. According to this report over at CNet's News.com, new ads will "kick" you to Orbitz, or another advertiser using similar technology, merely by moving your mouse over the ad. No clicking required.
The brain-dead advertising representative doesn't see anything at all annoying about this new technology.
"The enormous success for Orbitz is directly related to these pop-unders," said Mark Rattin, creative director for Chicago-based Otherwise. "There's an enormous segment of the population that are appreciating these ads."
Anyone seen that Bud Light "Whack-a-mole" commercial? That's what needs to be done to this turkey.
The only people appreciating these ads are software-makers who write programs to disable the things.
One more reason why Orbitz will never get my business.